12/16/2023 0 Comments Buy sell snap stock priceOthers have voiced concerns about users skipping ads on Snapchat and the special effort required to design commercials for the app. Morgan Stanley stock analyst Brian Nowak reportedly said this week that the initiatives have been underwhelming, and he lowered estimates for Snap's ad sales growth. Snap in recent months introduced more sophisticated measures to help retailers track whether ads lead to in-store visits and purchases. Varieties include 10-second commercials bought by such companies as Adidas, Spotify and Emirates in addition to small decorative graphics that anyone can buy to celebrate an event.īut it remains a work in progress for many big-budget advertisers to figure out whether the spots they're buying are worthwhile. Snap generates its revenue by selling ads that appear inside Snapchat. Investors and analysts say what has led the stock to drop is a creeping sense among investors that no matter how many creative features it launches, Snapchat just may be too small a player in the app economy to command a high valuation.Īt the moment, as Snap stares "down the face of very pronounced head winds, we'd rather fish in better waters," said Christopher Versace, chief investment officer at Tematica Research, which provides guidance to individual investors. Questions about making money dogged Snap before its IPO, too. Much of Snap's expenses are stock compensation to employees. Snap declined to comment.įinancial analysts estimate the company will lose $3.3 billion this year, according to investment research aggregator FactSet. But chief among them, investors remain unsure whether or how Snap will make money someday. There's no shortage of concerns swirling around Snap, which is scheduled to announce its second-quarter financial results Aug. The company's market capitalization of around $18 billion sits right about where it did in the months leading up to Southern California's biggest initial public stock offering. Snap shares have fallen below their $17 opening price in March to $15.69 on Thursday. Yet, despite the changes, investors don't consider Snap any more valuable than when it went public. The firm also caught up to rival Instagram by matching options for replaying messages. It introduced a mapping tool that reveals the location of friends and trending events, launched several short video series and made it easier for any advertiser to buy commercial time on Snapchat. In its first four months as a publicly traded company, Snap Inc.
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